Last year, I had the opportunity to rebuild a series of onboard cabin modules (Economy, Premium Economy, Business and First) within Articulate Storyline, all designed to educate travel agents around the world on the unique offerings, features and benefits of each cabin onboard Qantas' fleet of aircraft, both domestically and Internationally.
How do we engage learners with the courses through purposeful visual design?
But here lies the challenge... how do we easily illustrate the differences amongst the product offering without creating multiple courses? How do we illustrate the customer journey of each cabin offering? And, beyond this, how do we engage learners with the courses through purposeful visual design?
Building the Courses - The Goals
When building these courses, I had a series of goals which I wanted I wanted to accomplish.
First and foremost, I wanted the courses to be highly interactive. I didn't want the learner to experience the information via audio narration. Instead, I wanted interactivity to drive the discover of content and to showcase the customer journey associated with each cabin offering - whether this included benefits such as lounge access and pre-arrival checks but also the onboard benefits.
... dare I say it, making the overall experience... more human.
Secondly, I wanted the courses to leverage a sense of motion and movement, triggered by user interaction to illustrate the journey. But, I also wanted to surprise and delight the learners through micro-interactions to create a moment which engages and welcomes them, and dare I say it, making the overall experience... more human. Purposeful motion and interactions to drive user engagement, emotion and making the overall experience more rewarding.
Thirdly, I wanted to the courses to move beyond the next button. Moving beyond the traditional slide-based elearning experience. I wanted these courses to be a digital experience - not another next, next, next course.
And, finally - I needed these courses to easily illustrate the differences in products from the domestic to international experience, without needing to create multiple courses for each experience, or even for each aircraft.
A series of four courses were produced, one per cabin (Economy, Premium Economy, Business and First) were built purely within Articulate Storyline with certain elements imported from Microsoft PowerPoint. The courses all made use of motion paths, sliders, variables and layers - lots of layers.
... there was no need to create multiple courses, making it easier and quicker for learners the learn the product.
Each course includes sliders, which allows the learner to toggle between either the domestic or international product when referring to a certain point in time along the journey. For example, should the onboard product differ for domestic and international, learners can toggle the slider to review both. This meant that there was no need to create multiple courses, making it easier and quicker for learners the learn the product.
Watch above, or take a look below at the finished product.